Sometimes it’s the “Simple stuff” that matters

Image for post
Image for post
Photo by Ben White on Unsplash

When I finally decided to pursue a formal Post Graduation Degree in Marketing, I already had a fair idea of what I was going to learn. My invaluable experience of working as an Account Strategist at Google, meant, that I already knew a thing (or two) about Marketing. That also meant that I had attended more marketing meetings than an average 22-year-old.

I am midway into my 2-year course, and I have no regrets to show for; although, I have to admit that a lot of stuff taught in school is as outdated as ads on the yellow pages. There’s…


A deep dive into how consumers use their devices while making transactions and how to leverage their checkout behavior.

Image for post
Image for post
Photo by Igor Son on Unsplash

A funny thing about consumer behavior is that we ourselves are consumers. Every theory and every statistic pertaining to the behavior of a consumer also applies to us.

Obviously, no two people behave in the same way, and therefore their shopping habits might differ from each other, but on a more generalized scale, and with a bigger sample size, most of the theories about consumer behavior come true.

This article talks about the general shopping habits of most people around the world.

Before we start, here’s a quick question for you guys.

When you shop for something online, are your…


Image for post
Image for post

Reach Vs. Frequency

Trying to get the right answer for the Reach vs. Frequency question is as irrational as solving for the value of “pie” (π).

It has been the most polarizing topic in the field of marketing, and I have experienced (first-hand)many grumpy marketers debate about it on social media. A debate so heated, that it will put the Lionel Messi Vs. Cristiano Ronaldo's argument to shame (I might be exaggerating here, but you get the point).

First things first, let’s decipher what the fuss is about.

1. Reach

Google’s own dictionary, which is also the most popular dictionary in the world (trust me…


Fashion, Business, Marketing, and even viruses

“What goes around, goes around, goes around
Comes all the way back around.”
Justin Timberlake

I was talking to a girl a few days ago (she’s pretty and obviously not single) and I sent her a Reddit post that I saw after hours of countless browsing. It made me think about the good trends that come back, and those which don’t.

Just look at COVID. Back in May, it first peaked in most countries. Then, there was a fall in the months of June and July, and then, the reported cases started rising again…


A marketer’s analysis of the inspiring story of Carhartt

There’s only one thing that I am not a big fan of, and that is Average companies.

Average companies make products for average people. When I say average people, I am implying the people who don’t care about anything. People who don’t belong to any tribe.

Things get a bit complicated here because this concept is hard to put into words. Stay with me and try to understand this.

  1. I, personally, don’t like companies that make products that people buy after sorting by price. They are making average products for the masses. The products don’t have a story behind them.


Market, message, medium. In that order

Graphic representing the 3 M’s of marketing

This article will talk about the 3 M’s of marketing.

They are market, message, and medium. Basically, getting these 3 M’s right is crucial. It can make or break your business.

Market

The first of the three, market is all about choosing your target market/audience. A product/service can have multiple target markets, but it should at least have one.

A particular product isn’t for everyone. A specific service isn’t for everyone. When you decide your target market, you are deciding the people to who you want to sell your services/products. If Adobe comes to me and sells me their graphic design…


Image for post
Image for post

Once called “a Poisoned Chalice” by Bill Gates, TikTok is actually a “Layman’s Elixir”

If TikTok were to be an American company, the sentiment around the app would have been different. We as humans, tend to be biased. As a marketer, you cannot (rather should not) be biased, and therefore I decided to use TikTok .

Here’s what I found:

I believe that TikTok is subject to excessive and unfair criticism. This Chinese app made people talk about data privacy and security (similar to other social media channels), but the actual problem is much bigger. TikTok’s criticism points towards a much broader social issue that no one wants to talk about.


Image for post
Image for post

How marketers don’t realize so notoriously obvious things never fails to bewilder me.

If you, for some reason, are asked by your CMO to create a racist advert, you should probably follow the footsteps of the greats at Heineken.

In my social media marketing assignment, I was asked by my professor to write a research article on failed marketing campaigns. I am no fan of failed marketing campaigns, but a man got-to-do what he got-to-do.

Being a university student who’s a big fan of soccer and beer, I was aware of the “Dutch disaster” (as I like to call it) that stemmed from the genius brains of Heineken’s in-house marketers.

Lighter is Better. Really?

They had a…


How employees multiply brands

Image for post
Image for post
Photo by Windows on Unsplash

A blockbuster based on the greatest economic crisis in recent history can only be a crash course on behavioral economics, personal finance, macroeconomics, and the stock market. Sounds about right, eh?

But that’s the amazing thing about marketers: we try to find valuable marketable information in everything. To better understand how I reinstated an almost ancient social media tactic (in the company that I am consulting for) after watching this movie, let’s first understand an important concept.

Synthetic CDOs

Being an economics student (not a good one, though), I watched The Big Short four times to fully understand some of the concepts…


Start up or a personal blog? Don’t go broke chasing the American Dream!

Image for post
Image for post

Rather than spending tons of money on paid adverts for your new business or blog; make the best of these free tools from Google.

Yes, free! Not low cost, these are “no cost tools” which can help you stimulate the online presence of your business.

These are not just limited to getting you more traffic to your web-page, rather some of these below mentioned paraphernalia could help you track your visitors and accordingly, make changes to boost up conversions.

1. Google Data Studio

By far, my most favorite Google tool. Business is full of metrics and data, and putting the…

Saurabh Bhatia

23 | Ex-Google Strategist who fell in love with Marketing, Football & Basketball. I also write a weekly newsletter that talks about Business & Marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store