Published inBetter MarketingBuyer’s Remorse & 3 Unique Ways To Fix ItEverything you need to know about buyer’s remorse and how it affects your custOct 11, 2022Oct 11, 2022
Published inBetter MarketingRepositioning The Competition: The Best Form Of Comparative AdvertisingHow Apple, BMW, Johnson & Johnson, and others repositioned their competition to move up the ladderMar 22, 2022Mar 22, 2022
Published inBetter MarketingEverything You Need To Know About Attribution ModelsGoogle’s Attribution Models Explained (in detail)Jan 5, 2022Jan 5, 2022
Published inBetter MarketingWhy Are Some Links So Long?A guide to UTM parametersAug 4, 2021Aug 4, 2021
Published inBetter MarketingClassifying Customers on the Basis of Generations Is a Big MistakeDaily nut eaters are more like-minded than Gen ZJun 8, 20211Jun 8, 20211
Published inScott D. Clary2 Tips From My Google Manager That Made Me A Better MarketerJun 3, 2021Jun 3, 2021
Published inScott D. ClaryThe PR Stunt That Allowed Women to Smoke Cigarettes in PublicMay 10, 2021May 10, 2021
Published inScott D. Clary3 Marketing Concepts (Taught in Grad School) That are Actually UsefulNot everything taught in school is useful. These 3 concepts are.Feb 15, 2021Feb 15, 2021
Published inScott D. ClaryThe Ultimate Mobile Vs. Desktop Marketing StrategyA deep dive into how consumers use their devices while making transactions and how to leverage their checkout behaviour.Dec 14, 20201Dec 14, 20201
Published inScott D. ClaryAn Attempt to Solve the Biggest Debate in MarketingReach Vs. FrequencyDec 1, 2020Dec 1, 2020